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Top Story? Or First Commercial Break? How Advertising and PR Differ

“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you...

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7 Ways to Identify Newsworthy Stories in your Organization

Last week we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as “editorial content.” This means that instead of paying for space, you...

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